I started my career in brand marketing, market research, trade marketing and product marketing, working in international corporate environments before specialising in visual and digital design. That background still shapes the way I work today. I approach design through business goals, audience needs, brand consistency and clear communication — whether I’m developing a visual identity, a campaign system or a digital experience. My work has gradually moved beyond the classic solo-designer setup. Many of my recent projects involve close collaboration with developers, PPC specialists, brand designers, photographers and client-side teams. Depending on the project, I may bring in the right specialist myself or join an existing team as the creative and strategic partner. What I enjoy most is not simply creating the visual output, but helping different areas of expertise connect around a clear direction. The result is a personal, hands-on way of working that can scale when a project needs more than one discipline.